Synergy Unites with Ascott to Elevate Travel and Accommodation at New York’s Premier Locations – Travel And Tour World

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Synergy Global Housing (Synergy), a pioneer in managed accommodation services, has now integrated into the Ascott Star Rewards (ASR), the comprehensive loyalty program of The Ascott Limited (Ascott), which counts Synergy as a part of its network. This integration allows travelers who lodge at participating locations to accumulate points, redeemable at any of Ascott’s 14 diverse brands, including notable names such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, and The Unlimited Collection.

Starting today, Synergy will launch this program for new reservations at its two distinguished properties in New York City, Synergy Chelsea and Synergy Madison. Plans are in place to expand this offering to more sites across the US and EMEA, enhancing the redemption opportunities available in essential Synergy and Ascott markets.

The ASR program enriches guests’ travel experiences with an extensive range of benefits, from discounted rates to additional bonus rewards like flight tickets, excursions, and other activities. Members also enjoy exclusive perks such as late check-outs and access to unique local events. Notably, as the Official Global Hotels Partner of Chelsea Football Club, Ascott provides ASR members special experiences with the Chelsea football teams, including VIP meet-and-greets, exclusive tours of Chelsea’s training facilities, pre-match pitch-side access, and authentic signed memorabilia.

“Points programs are highly valued by frequent travelers, and often play a critical role in a guest’s decision when booking where to stay,” said Leslie O’Brien, EVP, Operations at Synergy Global Housing. “We are very excited to extend this added benefit to our customer base, allowing them the opportunity to earn points and redeem exclusive member benefits as they explore the hundreds of properties participating in Ascott Star Rewards.”

ASR members can accrue points by booking stays at any eligible property or through referring others to the program, with the option to purchase additional points directly.

“Our clients have been requesting a points program for some time and we are thrilled we can now provide this important benefit through Ascott Star Rewards as part of our robust corporate travel and mobility offering”, noted Claire Barrie, EVP, Sales and Marketing at Synergy Global Housing. “This fills a void in the corporate housing space and will make it easier for clients to deter leakage in their accommodation programs.”