New York Jets & Choose New Jersey Announce New Partnership

General Business

On Jul 31, 2024

The New York Jets have announced a multi-year partnership with Choose New Jersey, the state’s leading non-profit business attraction organization. As a part of the deal, Choose New Jersey will receive sponsorship assets from the NFL team in both the United States and the United Kingdom to promote business in the State of New Jersey.

Choose New Jersey will use this partnership and its assets to reach domestic and international decision-makers to stimulate job creation and attract capital investment to the state while painting a fuller picture of New Jersey’s unique attributes as a place to grow a business and raise a family.

Choose New Jersey will be provided advertising opportunities through stadium signage during Jets home games and B-to-B targeted digital rights. In the United Kingdom, Choose New Jersey will have digital rights, radio during Jets games broadcast on talkSPORT Radio, television assets in Jets shoulder programming on Sky Sports NFL, and future activation during a potential Jets home game in the UK.

As part of the agreement, the Jets will join Choose New Jersey’s Board of Directors in an effort to help further their mission of building a stronger and more prosperous New Jersey for all.

“The Jets are extremely excited to partner with Choose New Jersey as they carry the story of this great state all around the world. We will support their mission of emphasizing New Jersey’s leading business sectors and our expanding economy to encourage domestic and global businesses to make New Jersey their home,” said Jeff Fernandez, vice president, business development + Ventures. “We look forward to expanding awareness of both organizations in the United Kingdom, as we continue to grow the game of American football.”

“We are thrilled to announce our new partnership with the New York Jets,” said Wesley Mathews, president and CEO of Choose New Jersey. “This collaboration reflects our shared commitment to excellence and community engagement. Together, we aim to drive economic growth and showcase the incredible opportunities that New Jersey offers.”

The Jets were awarded international marketing rights to the UK in 2022 and were recently awarded rights into Ireland as part of the NFL’s Global Marketing Program.

Choose New Jersey has regional offices in India, Ireland, Israel, Germany (covering mainland Europe), and Taiwan (covering Japan, South Korea, Taiwan, and China). As part of this partnership, Choose New Jersey and the Jets will work together to foster and develop key business relationships in the UK and Ireland.

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