Fashion
Perry Ellis inks licensing deal for home goods
Perry Ellis International has inked a new licensing agreement with Pegasus Home Fashions to expand its presence in the home goods category, according to a news release last week.
Under the deal, Pegasus will develop and distribute home goods including bed pillows, mattress pads, mattress toppers and down alternative comforters under Perry Ellis’s brands, including Original Penguin, Laundry by Shelli Segal and Rafaella. The products will be licensed and available for purchase across the U.S. and Canada, according to the release.
Original Penguin products from the deal are expected to launch in the fourth quarter of 2024, while Laundry by Shelli Segal and Rafaella products are expected to launch in spring 2025.
“We are thrilled to collaborate with Pegasus Home Fashions, a leader in the utility bedding sector,” Perry Ellis CEO Oscar Feldenkreis said in the release. “This licensing agreement allows us to extend our brands into new product categories, offering our customers high-quality and innovative home goods. We believe that Pegasus Home Fashions’ expertise will be instrumental in bringing our vision for these products to life and enhancing our brands’ presence in the home goods market.”
Perry Ellis International designs, distributes and licenses men’s and women’s apparel, accessories and fragrances. In addition to its namesake brand, Original Penguin, Laundry by Shelli Segal and Rafaella, it also owns Cubavera, Ben Hogan and Savane.
Last year, the company entered a separate licensing agreement with Peerless Clothing International for the production of men’s tailored clothing for its namesake brand and Original Penguin.
Meanwhile, Pegasus is a North America-based manufacturer specializing in utility bedding. Last year, the company was acquired by Blue Torch Capital after filing for Chapter 11 bankruptcy, according to a report from Home Textiles Today.