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Samsung Partners with Designer LaQuan Smith to Introduce Galaxy Ring-Inspired Sleepwear at New York Fashion Week

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Samsung Partners with Designer LaQuan Smith to Introduce Galaxy Ring-Inspired Sleepwear at New York Fashion Week

Lucid Dream by LaQuan Smith | Samsung will include two new sleepwear looks as part of the designer’s Spring/Summer ’25 collection

8/27/2024

It’s a partnership straight out of a dream.

Samsung is joining creative forces with icon of luxury style, LaQuan Smith, to introduce new sleepwear ensembles at New York Fashion Week inspired by the innovative design and sleep insights offered on the new Galaxy Ring.

The line, fittingly titled Lucid Dream by Laquan Smith | Samsung, will include four pieces comprising two looks — one men’s and one women’s. The looks carry forward the sleepwear as daywear trend in a way only LaQuan could conceive it with day-to-night options that echo Galaxy Ring’s 24/7 wearable design.

The nighttime fashions and Galaxy Ring will be featured in LaQuan’s runway show on September 9, 2024 as part of his Spring/Summer ’25 collection at New York Fashion Week. LaQuan has been wearing Galaxy Ring to track his health and wellness in the months leading up to fashion week.

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“Galaxy Ring looks like luxury jewelry, but there’s more than meets the eye,” said LaQuan Smith. “Spending time with the Galaxy Ring showed me how important sleep is to my creative inspiration, my dreams often inspire my designs. I was able to learn more about my own sleep and wellness habits, and time and again I found myself delving into the idea that fashion can be an inspiration for so many other passions — your health, your aesthetics, and connecting with who you are in a more profound sense.”

The sleepwear sets in the collection were conceived by LaQuan in part using the Galaxy Z Fold6 which he used to review the data and insights collected by his Galaxy Ring in the Samsung Health app, explore designs and inspiration, and communicate with partners.

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