Revlon Makes a Triumphant Return to New York Fashion Week with Christian Siriano – Global Cosmetics News

THE WHAT?  Revlon is making its comeback to New York Fashion Week after a decade, partnering with designer Christian Siriano for his Spring 2025 show. This collaboration was sparked by a viral social media post where Siriano called for makeup artists to join his team, leading Revlon to step in as the official makeup sponsor.

THE DETAILS Christian Siriano, facing an unexpected shortage of makeup sponsors, posted a video on TikTok and Instagram on August 19, inviting makeup artists to work backstage at his upcoming show. The post quickly went viral, attracting over a million views and more than 4,000 submissions. Revlon, in the midst of its brand revival following its exit from Chapter 11 bankruptcy, saw an opportunity to align its new digital-first strategy with Siriano’s creative vision. Revlon will provide products like the Illuminance Gel Serum Blush and Super Lustrous The Gloss for the show, with celebrity makeup artist Vincent Oquendo leading the makeup team.

THE WHY? This partnership marks Revlon’s strategic re-entry into the fashion world, a decade after its last appearance at NYFW. For Revlon, this collaboration is not only about returning to the runway but also about reinforcing its refreshed brand identity in a digital age. For Siriano, it’s a return to the dramatic, imaginative roots of fashion week, reminding the industry of the creative magic that these events can inspire.