Fashion
‘Uglies’ Star Joey King Kicks Off New York Fashion Week With Longchamp
“I’m number two.”
Joey King had just gotten her numerology reading, and was relaying what the number represented: harmony.
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“I like communication, openness, and compromise,” said King, reading the back of the numerology card, which she’d picked up during Longchamp’s fashion week party at Location05 in Hudson Yards.
The actress was Longchamp’s number one for the evening, the special guest at an event celebrating the brand’s fall 2024 collection and Le Roseau handbag.
“I’ve always been a fan of the brand,” said King, dressed in a full green-and-orange Longchamp look for the occasion. “I’ve had a Longchamp bag since I was 17 or 18 years old. It is my go-to: dress up, dress down; casual, breezy,” she added. “As I’ve gotten older, I feel like they make a lot of pieces that connect with who I’ve grown into.”
King is gearing up to release her latest project, a film adaptation of the popular YA book “Uglies” for Netflix. In addition to starring as main character Tally Youngblood, King served as an executive producer.
“I read ‘Uglies’ for the first time when I was 11 years old. And I was like, oh my god — I’m so obsessed. I love it so much,” she said. “I took the message with me for my teen years; it was so important to me. And I was lucky enough to be able to pitch the movie to Netflix when I was 17. And, you know, things take a long time to get made, so I made it when I was 22, and now it’s coming out and I’m 25,” she added. “I’ve grown and changed so much as an actress since pitching it, since making it, and I’m so excited that it’s finally seeing the light of day, because I really do feel like it’s a nod to my younger self.”
King will be around New York for another week, partaking in the city’s two biggest events of the moment: fashion week and the U.S. Open.
“I’ve got so much love for the city and the vibe it brings. And fashion week in particular celebrates so many wonderful brands that make me feel so connected to what I need to be, and what it means to really feel beautiful.”
Juliette Poupard, head of events for Longchamp and great-granddaughter of founder Jean Cassegrain, described King as emblematic of the brand.
“We were super happy and honored to have her with us tonight to represent who the Longchamp woman is today,” said Poupard. “She’s super energetic, super fun. This is really the woman that we are happy to surround ourselves with.”
Poupard, who joined the family business in January, has planned a series of 18 pop-up installations taking place around the world over the next two weeks to convey the inspiration behind the current collection: energy and movement.
“You can find your energy in sports, in food, in family and friends, in partying — so many ways,” she added, previewing the party’s slate of immersive activities; the activation will remain open to the public. “We are a family business, which is really rare today, and we are representing the fourth generation. So I think it’s important also to share it with the world.”
On one side of the room, guests could get their own numerology reading, followed by manicures and makeup touch-ups; on the other side, one of the bars was distributing cold-weather accessories while a punching bag and silver-hued weights brought a physical element to the event.
Guests included Marren Morris, Coco Rocha, Sistine Stallone, Celeste O’Connor, Alyah Chanelle Scott, Tiller Peck, Dale Moss and Dascha Polanco. The evening continued with a dance performance by the Jason Williams Experience troupe, which evolved into a dance party throughout the room.
Launch Gallery: Longchamp’s New York Fashion Week Party, Spring 2025
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