PUIG‘S DECISION: Puig Fashion Group is going fur-free.
The decision will extend to its licensed brand, CH Carolina Herrera, in which Puig holds significant shares, following a 12-month phase-out period.
“We are thrilled that Puig has joined the growing list of companies committed to ending the use of fur in its products,” said Matthew Klein, executive director of Coalition to Abolish the Fur Trade USA. “As a major international player in the luxury industry, this is one of the largest dominoes yet to fall for the fur industry. We look forward to finishing the job with Puig’s competitor, LVMH.”
The shift marks the 14th campaign win by the coalition, resulting in nearly 100 brands having official fur-free policies.
The campaign against Puig and its licensed brand’s fur usage was launched just days ago, following the discovery of fox and raccoon fur at CH Carolina Herrera.
In addition to Herrera, Puig is the owner of brands such as Rabanne and Jean Paul Gaultier.
The group went public on the Barcelona Stock Exchange in May, then the largest initial public offering in Europe in 2024.
The company operates across 32 countries with 17 brands. The largest of those sales-wise are Rabanne, Charlotte Tilbury and Carolina Herrera. Ninety-five percent of company net revenues last year, which reached more than 4.3 billion euros, came from Puig’s fully or majority-owned brands.
