The West Coast lifestyle brand is headed to the East Coast for a special wellness event with fitness experts Denise Austin, celebrity trainer Ngo Okafor and more
Los Angeles-based Beyond Yoga has opened a week-long experiential and retail pop-up location in New York City.
Dubbed “Club Beyond,” the active lifestyle brand says it’s eager to expand its customer base and engage with existing fans in the New York area.
The Club Beyond pop-up is held at 31 East 17th Street and runs from October 11 to 16. The event features drop-in fitness and wellness classes, expert-led workshops and special guests and instructors, such as Denise and Katie Austin, wellness entrepreneur Melissa Wood-Tepperberg, celebrity trainer Ngo Okafor, Marie Claire editor-in-chief Nikki Ogunnaike and mindfulness expert and author Case Kenny.
In addition to having the chance to shop Beyond Yoga apparel and accessories (including the new lifestyle fleece collection), a bun and braid bar, post-workout snacks, smoothies and curated gift bags will be available for Club Beyond attendees.
“The pop-up is a chance to merge our brand with the energy of New York City,” Beyond Yoga CEO Nancy Green said. “Club Beyond is more than just a shop; it’s a launchpad for inspiration and a space where we can connect with our loyal community, bringing to life an embodiment of our three brand pillars: mind, body, and connection.”
To register for fitness classes, click here.
