New Era for NYC Tourism as Julie Coker Takes the Helm

Julie Coker has been appointed as the new president and CEO of NYC Tourism + Conventions, succeeding Fred Dixon.

• Julie Coker transitions from her role at the San Diego Tourism Authority to lead NYC’s tourism initiatives.
• With a robust background in tourism, Julie Coker brings experience from overseeing the Philadelphia Convention and Visitors Bureau.
• Coker emphasises her commitment to enhancing New York City’s global appeal alongside existing teams and stakeholders.
• Industry leaders express confidence in Coker’s vision and leadership as she steps into this pivotal role.

Julie Coker has been named as the new president and chief executive of NYC Tourism + Conventions, succeeding Fred Dixon. She will assume her duties on December 9, after a successful tenure as president and CEO at the San Diego Tourism Authority. In San Diego, Coker was instrumental in promoting the city as a prime destination for various travellers and event organisers.

Transitioning from San Diego to New York City, Coker’s leadership style is expected to significantly impact NYC’s tourism strategies. Drawing from her extensive experience, she previously managed the Philadelphia Convention and Visitors Bureau, where she played a crucial role in overseeing the 2016 Democratic National Convention.

Coker articulated her eagerness to contribute to NYC’s tourism landscape, stating, “Together with our board of directors, members and the local tourism community, we successfully navigated the challenges of the pandemic.” She noted that this collective resilience established a solid foundation for her upcoming role in New York.

In collaboration with NYC Tourism + Conventions, Coker aims to enhance New York City’s appeal further, building on the achievements of the current team. “I’m eager to bring my passion for the tourism industry to New York City,” Coker expressed, emphasising her excitement to work with the talented team to bolster the city’s global image.

NYC Tourism + Conventions board chair, Charles Flateman, expressed his confidence in Coker’s ability to lead, describing her as a “respected industry expert.” He acknowledged the interim leadership provided by Nancy Mammana, the organisation’s CMO, and commended the seamless transition she facilitated.

Fred Dixon, Coker’s predecessor, praised her accomplishments, highlighting her reputation as an accomplished leader within the travel and hospitality sectors. He expressed enthusiasm about teaming up with Coker as they continue to advance NYC’s tourism economy.

Julie Coker’s appointment heralds a promising new chapter for NYC tourism, reinforcing the city’s status as a premier global destination.