Maguire Opens Second Store in New York Amid U.S. Expansion Plan

Maguire has opened its second boutique store in New York as the Canadian direct-to-consumer shoe brand forges ahead on its U.S. expansion plans.

The new 500-square-foot boutique, designed by Perron Design, will open in the Williamsburg area of Brooklyn in December as Maguire joins other international luxury brands that are opting to grow their standing in the popular region. The new boutique will help support future efforts to expand in the U.S., Maguire said in a release.

Maguire opened its first U.S. brick-and-mortar store in 2022 in Manhattan’s Nolita neighborhood. The brand also operates stores in Montreal (which opened in 2018) and Toronto (which opened in 2020). Maguire stores are known for their “wardrobe” concept, which means each store is stocked with all sizes, styles and colors of their shoes to let consumers try on as many pairs and styles as they want.

According to a release, Maguire selected Brooklyn for its new store location because it was the region in the U.S. that was seeing the strongest demand online. In general, Maguire chooses its retail locations based off of the presence of its online sales.

Sisters Myriam and Romy Belzile-Maguire founded Maguire in Montreal in 2017 with a goal to offer quality fashion shoes to more consumers. The brand works directly with manufacturers, mainly in Europe, to create quality shoes and accessories. The brand is sold via the Maguire website and in its stores.

In the U.S., the brand is currently seeing an average growth rate of 35 percent, compared to 10 percent growth in its native Canada. The brand has sold 31,000 pairs of shoes in the last 12 months, 28 percent of which were sold in the U.S.