SKIMS sets up shop on 5th Avenue in New York: Paris store coming soon? – Paris Select

The SKIMS brand, founded by Kim Kardashian, takes another step forward with the opening of its first physical boutique in New York. An announcement that delights fans of the brand, but also raises the question: when will there be a SKIMS boutique in the fashion capital, Paris?

A new era for SKIMS

Since its launch in 2019, the brand has established itself as a benchmark in sculpting lingerie and loungewear. The brand, founded by celebrity entrepreneur Kim Kardashian, has won over a wide audience thanks to its inclusivity, neutral color palette and innovative materials.

The inauguration of a physical boutique on New York’s legendary 5th Avenue marks a major turning point for SKIMS. The event, relayed by Kim Kardashian herself on her social networks, attracted a large and enthusiastic public. The store, designed in a sleek, modern style, showcases the brand’s flagship pieces in a minimalist décor where sculpted silhouettes take center stage.

Why such success?

SKIMS has succeeded in revolutionizing the world of lingerie and loungewear with collections to suit all body types. Kim Kardashian has positioned her brand as an elegant solution for enhancing everyday life, whether with sculpting bodysuits, loungewear ensembles or more daring collections. This positioning has particularly resonated with modern consumers.

With over 6.4 million followers on Instagram, SKIMS enjoys unprecedented international visibility. This opening in New York confirms the brand’s desire to establish a physical presence in iconic locations.

Paris next for SKIMS?

If New York has been chosen to host the first physical boutique, Paris seems the obvious destination for the next opening. As the world capital of fashion and luxury, Paris offers an ideal setting for a brand like SKIMS. It’s easy to imagine a SKIMS boutique in iconic districts such as the Champs-Élysées, Rue Saint-Honoré or the Marais.

Parisian women, always on the lookout for pieces that combine style and comfort, would undoubtedly be seduced by Kim Kardashian ‘s approach and the minimalist elegance of SKIMS.

A dream to come

For the time being, fans of the brand in Paris will have to wait and turn to the official SKIMS website for their purchases. But the opening of the New York boutique raises hopes of imminent global expansion. With its strategic positioning and growing popularity, SKIMS could soon be setting up shop in the City of Light.

In the meantime, Kim Kardashian continues to make her mark with a perfectly orchestrated image strategy, proving once again that SKIMS is much more than just a brand, but a veritable fashion phenomenon.