Cricket
Accenture inks three-year sponsorship deal with MI New York
Jill Kramer, Accenture’s chief marketing and communications officer, expressed enthusiasm about the partnership. “Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S.” Kramer said. “This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”
The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. In addition, these innovations will further improve team operations and help build stronger connections with U.S. audiences, increase engagement among American youth, and support MI New York’s long-term goals in the development of the cricket ecosystem in the country.
Partnering with Accenture is a significant step in MI New York’s efforts to establish and grow cricket in the U.S. With the vast MI fan base worldwide, the partnership will have a great impact on expanding the game across the nation.
MI New York is part of the MI family, a leading global cricket brand with five T20 teams across three continents and four countries, including both men’s and women’s teams. Major League Cricket is set to begin its second season this summer, starting July 5th, allowing U.S. fans to enjoy top-tier T20 cricket.