First Look: Manchester City F.C. opens NYC pop-up store

Manchester City is expanding its retail presence to the Big Apple. (Image courtesy of Manchester City F.C.)

One of England’s most popular soccer clubs has opened a pop-up store at an iconic American location.

Ahead of the Premier League club’s pre-season visit to the United States this summer, Manchester City has announced the opening of a new City Store at New York City’s Rockefeller Center. The pop-up store will officially open from June 1 and run until Sept. 22, offering fans in the U.S. access to the club’s apparel including Puma kit collections, a jersey personalization station, and exclusive merchandise.

The new store is the latest expansion of the club’s global retail offering following the opening of additional City Stores at the Manchester Arndale shopping center in Manchester, England and Yas Mall in Abu Dhabi as part of the “City Challenge” experience. Manchester City has worked with retail partner Stichd to open and operate all of its stores, also including the City Store at its home field, Etihad Stadium.

“We are very excited to announce the launch of our brand new store in the heart of New York City, marking another huge milestone for our global retail offering,” said Serena Gosling, director of integrated fan experience and retail & licensing at Manchester City. “The U.S. market continues to provide exciting opportunities for Manchester City to grow and we’ve experienced an increase in engagement and support from the region over the past few years across a number of areas, including a 48% uplift in sales from our online City Store this season.”