GU to open debut store in NYC, launch e-commerce site

GU currently operates approximately 470 stores in Asia.

Uniqlo’s sister brand GU is preparing to make its debut in the United States.

The GU SoHo flagship store is set to open on Sept. 19 on Broadway in Manhattan, and will offer customers women’s and men’s clothing across two floors, as well as a selection of on-trend products, including shoes, bags and accessories.

With a sales floor area of about 10,225 sq. ft., the new flagship will be a showcase for the GU NEW U concept that “gives customers the freedom to constantly reinvent themselves through style by conveying the latest fashion trends.” The SoHo store will also highlight GU’s brand philosophy – “MINI edit MAX,” offering “maximum” style and quality with “minimum” prices and curated collections, such as a menswear collaboration with brand Undercover that will debut at the store.