Fashion
How Dior’s pre-fall 2024 collection is a tribute to Marlene Dietrich
The actress, who was a personal client of the late Christian Dior, was on Chiuri’s mind when she conceived the label’s pre-fall 2024 collection, which the brand just unveiled in New York at a star-studded show held at the Brooklyn Museum on April 15. The event was attended by celebrities such as Rosamund Pike, Anya Taylor-Joy and Haerin from K-pop girl group NewJeans.
“By looking at Marlene Dietrich’s wardrobe, I was able to delve into the very tangible reality of one of the first Dior customers,” Chiuri tells Style, adding that she sees Dietrich as “the bridge” between two fashion capitals: Paris, where Dior is based, and New York, where Christian Dior opened a store in 1948, just one year after establishing the maison. He described his trips to the city in a chapter of his autobiography, opening up a dialogue between the two metropolises, as Chiuri sees it.
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Those boyish looks paid homage to Dietrich’s much-photographed masculine suits, which created a stir back in the day, but also to Christian Dior’s predilection for the fabric. The designer wrote in his Petite Dictionnaire de la Mode (The Little Dictionary of Fashion), “In the last few years, tweeds have extended their use even for dressy suits. I think they are extremely elegant. To wear them in the country is a ‘must’. At one time, you could only get tweeds in a rather heavy weight, but now you can get them in all weights and qualities and colours.”
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Unlike the label’s more fashion-forward ready-to-wear collections shown in Paris, or its haute couture shows that represent the pinnacle of high fashion, the pre-fall line is meant to provide a wardrobe for real women like Chiuri herself, who sees the range as an opportunity to reflect on the female-friendly aesthetic she’s been building at Dior.
It’s perhaps no coincidence that the collection was unveiled just a few days after the last episode of The New Look aired on AppleTV+. The 10-episode series narrates Christian Dior’s rise amid the struggle of post-war Paris and his groundbreaking first collection that revolutionised fashion in 1947. Christened the “New Look” by then-Harper’s Bazaar editor Carmel Snow, that collection gave women a reason to celebrate again after years of deprivation.
Chiuri’s vision has become a hit with women around the world thanks to her ability to recreate that same dream, while also grounding her creations in reality and catering to women’s real needs. This show was another successful step in that direction that will find plenty of fans in New York, Paris and beyond.