Itselectric Transforms Urban EV Charging in New York

Tiya Gordon, Co-founder of Itselectric, explained:  “We’re just putting a little charger in front of someone’s building on their curbside. And they’re earning potentially thousands of dollars per year—offsetting their annual electric bill and putting money in their pocket.”

According to the company’s estimates, a typical New York homeowner hosting a charger could earn about US$3,500 annually, thanks to a separate meter that ensures the home’s electric bill remains unaffected.

Focusing on level 2 chargers

Itselectric specialises in Level 2 chargers, ideal for urban neighbourhoods where EV owners can charge their vehicles overnight.

Although these chargers take 4 to 10 hours for a full charge, they consume less energy than Level 3 chargers, which require significant power but can fully charge a vehicle in under an hour.

The startup’s approach aligns with national trends. The Department of Transportation recommends building seven times more Level 2 than Level 3 chargers.

Backed by major investors

The vision of Itselectric has drawn significant investment, with the company raising US$11.8m from venture capital firms like Brooklyn Bridge Ventures and Uber.

These investors see the startup’s potential to play a critical role in scaling the EV ecosystem, particularly in ride-share services.

However, the co-founders’ status as a married couple initially raised investor concerns. “For some investors, it’s a red flag,” Nathan acknowledged.