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Johanna Ortiz opens flagship store in New York
Translated by
Roberta HERRERA
Published
Jun 13, 2024
Continuing her international expansion, Colombian designer Johanna Ortiz inaugurates her first standalone store outside Colombia, situated in New York City. With over 10 years of presence on the most prestigious luxury platforms and stores worldwide, Ortiz is now making her mark in the Big Apple.
The new store, located at 799 Madison Avenue in the Upper East Side, brings a touch of the tropics to New York.
Last March, the Colombian designer showcased her fall collection in Paris with a showroom at the Collège des Bernardins, a 13th-century Gothic building. Ortiz revealed her latest creations to guests through an intimate fashion show.
Johanna Ortiz is committed to supporting local talent, maintaining 100% of her production in Colombia. Her goal is to continually perfect local craftsmanship to reach the “know-how” and excellence of European artisans.
Ortiz is credited with significantly elevating the profile of Colombian fashion internationally. This flagship opening marks a pivotal moment in the global expansion of her brand, paving the way for numerous other Colombian brands and creatives to enter the world’s top luxury retail platforms and physical stores.
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