Kid Cudi Brings His Members of the Rage Archive to New York Fashion Week

As a brand, MOTR is a sartorial fever dream, powered by technicolor hues, bold silhouettes and psychedelic prints. There’s a throughline of playfulness and positivity, and an undeniable affinity for vibrant colors in Mescudi’s designs, which he says he was inspired to create because he couldn’t find clothes that fit his style.

“For a while I was going out shopping and I was coming home underwhelmed–I wasn’t finding the things I wanted to wear,” he said. “One of the things that a lot of people say is that they love the colors and that’s not what you’re getting in fashion right now from a lot of brands. I think MOTR is getting people to think outside. Mescudi wants to make it clear that he’s deeply invested in the craftsmanship of the line, noting how his commitment to his art in other mediums like music and filmmaking have prepared for this task and that his multihyphenate status shouldn’t be a reason to count him out as a serious designer.

“When you hear a Kid Cudi song, you take it serious, you know?” he said. “Because you’re like, ‘okay, Cudi talks about real shit.’ I want people to take this brand serious. I don’t want them to think that this is just some shit I’m just doing or I’ve got people designing all my shit—I’m really in there designing shit, drawing shit, making shit, every collection! I just want to get better, because I’m still new to all this. And I want to make sure that what I’m doing is pushing things forward. I can’t do something that I already did in previous collections—it always has to be a step forward.”e the box. I thought color might hurt me, but it’s kind of my superpower.”