Knicks ink Experience Abu Dhabi as patch partner

Madison Square Garden Sports Corp. and the Department of Culture and Tourism — Abu Dhabi have reached a new partnership naming “Experience Abu Dhabi” as the Official Patch Partner of the Knicks. Furthermore, Madison Square Garden Entertainment Corp. and Sphere Entertainment Co. also announced marketing partnerships with DCT Abu Dhabi that will see the “Experience Abu Dhabi” destination brand prominently integrated across sports and entertainment assets in the MSG Family of Companies’ portfolio. Beginning this season, “Experience Abu Dhabi” will become a Knicks global marketing partner and feature its logo on all Knicks game jerseys for both home and away games, as well as warm-up jackets and shooting shirts. As a global marketing partner, “Experience Abu Dhabi” can also leverage the Knicks’ marks outside the U.S. and Canada. DCT Abu Dhabi will also be an Official Partner of Madison Square Garden and an Official Partner of the Sphere in Las Vegas (Knicks).