NFL streaming record shattered: 16.22 million tune in for Cowboys’ victory over Giants | NFL News – Times of India

The Dallas Cowboys‘ recent 20-15 victory over the New York Giants on Thursday night not only marked a crucial win for the team but also set a new standard in NFL viewership.
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Historic victory for Dallas Cowboys: A record-breaking night for NFL viewership

According to Nielsen, this game attracted an average of 16.22 million viewers, making it the most-streamed regular-season game in NFL history and the most-watched game on Amazon Prime Video since it began exclusively broadcasting the prime-time package in 2022.This remarkable achievement underlines the growing popularity of the streaming platform as a primary source for live sports.
The initial viewership data provided by Nielsen reflects only preliminary numbers based on its ratings panel. A more detailed analysis, which will include data from set-top boxes, smart TVs, and other streaming devices, is expected to be released on Monday. This will provide a clearer picture of the game’s reach across various digital platforms. Nevertheless, the early figures already highlight a significant milestone for both the NFL and Amazon Prime Video.
This is not the first time the Cowboys have contributed to record-breaking viewership. Their previous high was set during a thrilling 41-35 victory over the Seattle Seahawks on November 30, 2023, which drew 15.26 million viewers. The fact that the two most-watched regular-season games have featured the Cowboys underscores the team’s undeniable influence on NFL fandom and viewership trends.

This win was Dallas’ seventh consecutive triumph over New York and their 14th in the last 15 matchups. With this victory, the Cowboys improved their season record to 2-2, effectively silencing critics and sports analysts who were ready to scrutinize the team’s performance. The win provided Dallas a brief respite from criticism ahead of their Week 5 matchup against the Pittsburgh Steelers on “Sunday Night Football.”
As the NFL continues to expand its digital presence, it will be interesting to see how traditional broadcasters adapt to the changing landscape. For now, the Dallas Cowboys remain at the forefront, both in terms of viewership and performance, capturing the attention of millions and solidifying their status as one of the most influential teams in the league.
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