Skip store-bought juice: Raw Generation has launched Sippers for kids

Parents get it. Ensuring kids get their daily dose of fruits and veggies can be an upward battle. Raw Generation wants to change that.

According to the U.S. Department of Agriculture, at least half of every child’s plate should be a wide variety of fruits and vegetables.

In some homes, mealtime can quickly turn into a tantrum; tearful fits, whimpering, and at times, fully-fledged food fights that culminate in a floor littered with mashed broccoli and carrots.

READ MORE: The best vitamins for kids to take, according to experts

Resisting the temptation to satiate a screaming toddler with a sugar-packed drink is just as trying. At some times, it seems like the only way to get them to eat anything. And at other times, you just need to distract them with something delicious.

The data shouldn’t be surprising. American kids aren’t meeting the health marks. According to the CDC, nearly 32% of children aged between one and five years old did not eat a daily fruit, 50% did not eat a daily vegetable and 57% drank a sugar-sweetened beverage at least once.

In response to these health gaps, Raw Generation’s Chief Nutrition Officer, Lisa Testa, decided to design a kid-friendly drink that packs big nutrition into little bodies.

The ritzy war juice brand, best known for its “Skinny” juice cleanses and plant-based smoothies, has launched a new nutritionist-designed kids’ juice line aimed at solving two of these common problems; closing in on children’s health gaps while formulating something that they actually want to drink.

The ingredient breakdown is simple.

There’s no added sugar, preservatives, or artificial flavors, just raw juice made with over 40 fruits, and vegetables, like turmeric, lemon, carrot, bell peppers, cranberry, and more superfoods. Popular flavors include the calcium-rich Green Sipper and the Vitamin A and E-filled Red Sipper.

Kid-sized “Sippers” sets are packaged in a playful crayon-like box with seven different cold-pressed juices in a rainbow of colors, one for every day of the week. Stocking up is suggested.

The four-week option starts at $99 and the eight-week supple at $166. First-time shoppers can score a Raw Generation coupon code for 10% off their first order.

How are Raw Generation Sippers different than super-market juices?

The wholesome blend of ingredients isn’t the only thing that sets Sippers apart from the juice boxes you see in the aisles of the grocery store.

Unlike many traditional store-bought juices, Sippers are never heat or pressure-treated; allowing them to retain all essential nutrients, vitamins, and enzymes — so kids are getting a more potent serving of nutrients they need in every sip.

Since sippers are made with 100% fresh juice, it’s important to note that they’re more perishable, and should be enjoyed at home.

Both children and adults can taste the difference. Reviews have already poured in, and customers have suggested that even some of the pickiest “finicky” eaters have gotten behind Sippers, plus plenty of parents who also want to indulge in a healthy snack.

“I took a small taste of each one. My kiddo loved every flavor,” one reviewer shared. “He even cried when one ran out! I love that there is no added sugar, stabilizers, etc, and that there is such a variety of fruits and veggies included.”

Considering the range of health concerns kids are facing — from childhood obesity to hyperactivity — finding a desirable, simple, solution like Sippers is a game-changer.

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This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.