Spielwarenmesse eG’s World of Toys Pavilion Heads to Tokyo, New York, Hong Kong

Spielwarenmesse eG is continuing to host its World of Toys Pavilion, with showings this year in Tokyo, New York, and Hong Kong.

The Tokyo Toy Show, running from Aug. 29-Sept. 1, will host a fully booked World of Toys Pavilion. Thirty-two exhibitors from eight countries will share a stand at the show, and benefit from Spielwarnmesse eG’s support. The company provides exhibitors with a stand, basic equipment, marketing services, and individual support.

Plans for the World of Toys program don’t stop at Tokyo. The program is inviting exhibitors to register for two of next year’s events. The Hong Kong Toys & Games Fair runs from Jan. 6-9, with World of Toys registration closing Sept. 15. The show welcomes more than 1,800 exhibitors and 42,000 trade visitors to Hong Kong each year. 

Toy Fair, running from March 1-4 in New York, will also have a World of Toys Pavilion. Registration for the Toy Fair World of Toys Pavilion program closes on Oct. 15. The large shared stand will have a prominent spot on Level 3 of the fair. 

The World of Toys program has seen success at trade shows across the globe throughout the years. It had its Tokyo and New York debuts just last year, and continues to serve as an entry point for exhibitors into new markets.