The One Show 2024 Best of Show: Marcel’s ‘WoMen’s Football’ – adobo Magazine

NEW YORK, USA — Marcel Paris capped off Creative Week in fine style, with work picking up the prestigious Best of Show and a pair of Best of Discipline wins at The One Show 2024, held this evening at Cipriani Wall Street in New York. 

Best of Show went to “WoMen’s Football” for Orange by Marcel Paris, working with Les Artisans du Film Paris and Prodigious Paris. 

The work also had Best of Discipline wins in Film & Video and Interactive, Online & Mobile. The entry was awarded 10 Gold Pencils, three Silver, three Bronze, and six Merits.  

Best of Non-Profit went to “Banned Book Club” by FCB Chicago with 456 Studios Chicago on behalf of Digital Public Library of America.

Top honorees in The One Show 2024, based upon cumulative scores for all awards won across all disciplines, are as follows:

• Agency of the Year — FCB New York
• Independent Agency of the Year — Rethink Toronto
• Design Firm of the Year — King Henry Studios London
• Brand-Side/In-House Agency of the Year — Apple Marcom Cupertino
• Network of the Year — FCB 
• Independent Network of the Year — Rethink
• Agency Holding Company of the Year — Interpublic Group
• Production Company of the Year — Helo West Hollywood
• Music & Sound Company of the Year — Citizen Music New York/Los Angeles
• Client of the Year — AB InBev
• Non-Profit Client of the Year —  Digital Public Library of America
• Brand of the Year — Michelob ULTRA

The One Show 2024 Best of Discipline winners are as follows:

• Brand-Side/In-House — Lazada for its own “An Unnecessary Love Story”  
• Branded Entertainment — The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney, and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House
• Creative Effectiveness — FCB Canada Toronto “Runner 321” for Adidas
• Creative Use of Data: Dentsu Creative Canada Toronto “Inflation Cookbook” for SkipTheDishes
• Creative Use of Technology — McCann New York “ADLaM” for Microsoft
• Cultural Driver — McCann New York “ADLaM” for Microsoft
• Design — Dentsu Inc. Tokyo “My Japan Railway” for JR Group
• Direct Marketing — LePub Milan with Boomerang Amsterdam, Prettybird London, and MassiveMusic Amsterdam “H150 Anniversary” for Heineken
• Experiential & Immersive — Energy BBDO Chicago with CANJA Audio Culture Curitiba, Coyne PR New York, and twelvenote New York “The DiversiTree Project” for Bayer Consumer Health / Claritin
• Film & Video — Marcel Paris with Les Artisans du Film Paris, and Prodigious Paris “WoMen’s Football” for Orange
• Health & Wellness — Ogilvy UK London with Ogilvy Canada Toronto “The Cost of Beauty” for Dove
• Integrated/Omnichannel — Wieden+Kennedy Portland with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles for “DoorDash-All The Ads” for DoorDash
• Interactive & Mobile Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Interactive, Online & Mobile — Marcel Paris with Les Artisans du Film Paris and Prodigious Paris “WoMen’s Football” for Orange
• IP & Product Design — McCann New York “ADLaM” for Microsoft
• Moving Image Craft & Production — Revolver x Somesuch Sydney with The Monkeys Sydney “Play It Safe” for Sydney Opera House
• Music & Sound Craft — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Out of Home — Rethink Toronto “Coors Lights Out” for Coors Light 
• Pharma — Dentsu Creative Argentina Buenos Aires with Dentsu Creative Chicago, and Dentsu Creative New York “Scrolling Therapy” for Eurofarma
• Print & Promotional — Rethink Toronto “Heinz Ketchup Fraud” for Kraft Heinz
• Public Relations — Rethink New York “Just Date a Farmer” for Kraft Heinz – Just Crack an Egg
• Radio & Audio-First — FCB New York with 456 Studios New York “Dreamcaster” for AB InBev, Michelob ULTRA
• Social Media — Wieden+Kennedy Portland with Superette San Francisco “DoorDash-All The Ads” for DoorDash

The One Show 2024 Special Awards

There were two winners of The One Show 2024 Penta Pencil, awarded to the agency and brand who have created outstanding creative work for the last five years: McCann and Microsoft, and Rethink and Kraft Heinz Toronto.

A pair of entries received The One Show 2024 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it: 

The One Show 2024 Green Pencils, recognizing the most environmentally conscious creative work for the year, was awarded to:

The One Show 2023 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:

The One Show 2024 Pencil and Merit winners were announced yesterday.  FCB New York led the world in Gold Pencils with 14, including 13 with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.

A total of 20,038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies, and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits. 

The showcase of all One Show 2024 winners can be viewed here, and a dynamic online list of the winners can be viewed here.