Top NBA draft prospect Cooper Flagg signs endorsement deal with New Balance

As a 6-foot-9 forward, Flagg has already showcased his potential before even stepping on the floor for a college game.

After leading Montverde Academy in Florida to an undefeated record in his senior season, Flagg received a top high school honor when he was named the Gatorade Best Player of the Year at the ESPYs this summer. He also got a taste of NBA competition as a member of the USA Select Team, where he got to scrimmage against LeBron James, Steph Curry and the U.S. men’s basketball team, which went on to win a fifth straight Olympic gold medal in Paris.

“I grew up wearing New Balance, and I appreciate their authentic connection to my community,” Flagg said in a press release. “The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join this family and help them grow the category with young athletes.”

Flagg is another star addition to New Balance’s list of athletes. Kawhi Leonard, Jamal Murray and Tyrese Maxey are among the NBA players signed to the company. WNBA rookie Cameron Brink, MLB megastar Shohei Ohtani, tennis star Coco Gauff and Olympic gold medalist sprinter Sydney McLaughlin-Levrone also on the New Balance roster.

“Cooper adds so much to our basketball roster, and we’re thrilled to welcome him to the New Balance family,” Naveen Lokesh, New Balance’s head of basketball sports marketing, said. “He is a force to be reckoned with on the court, and we look forward to building our relationship as he grows the game and supporting him in all his endeavors.”